Marketing AI Decoded breaks down what AI means for marketing and leadership.
In a world transformed by AI, understanding how to apply it with confidence and clarity has never been more essential. Marketing AI Decoded breaks this down, without the jargon.
Each episode takes you on a structured journey, giving you the context, frameworks, and practical playbooks to harness AI in creative and effective ways. Through proven strategies, you’ll learn how to make it work for you in driving smarter decisions, sharper insights, and new opportunities for innovation.
AI is here - and it’s transforming everything. Discover why we’ve entered the Intelligence Era, what it means for your business and career, and how to stay ahead in a world where mastering AI is no longer optional.
Learn how large language models work, why they’re transforming marketing, and how to use them to create better content, uncover insights, and stay ahead in the AI era.
Week 1
The traditional marketing funnel is over. In this episode, learn how to build an AI-powered marketing system that learns from every customer interaction, predicts needs before they arise, and adapts in real time to drive lasting growth.
Week 2
Learn what AI agents are, how they choose brands, and how to make your business AEO ready. Get a clear checklist to optimize your data, content, and customer experience.
Week 3
AI is transforming creative work, making imagination more valuable than ever. In this episode, learn how marketers can turn ideas into products in just hours. Explore the new creative stack, the key creative skills for the AI era, and how to build powerful, AI-driven campaigns.
Week 4
In this episode, learn to align teams, pick high-impact projects that prove ROI fast, and build cross-functional support by showing results. Explore how hybrid human–agent teams and new roles can create a unified customer experience across marketing, sales, and service.
Week 5
This episode will map the 2026 - 2030 landscape. Learn how to balance efficiency with authenticity, build trust through transparency, and become the bridge between humans and machines in the AI-powered future.
Week 6
AI is changing marketing faster than any past tech shift. In this bonus episode, learn the key truths every marketer must know, and why creativity and judgment matter now more than ever.
The 6-week course launches on November 10th, 2025.
Spaces are limited, so early registration is recommended.
The cost for individual enrollment is £1,895 with discounts available for group bookings.
Please fill in and send your contact details to join the waitlist for our next cohort launching in Spring 2026.